This article serves as a guide for logistics managers on digital transformation, highlighting how to modernize freight forwarding through technology, platforms, and negotiation strategies. By embracing technology, building strategic alliances, and optimizing negotiation tactics, logistics managers can significantly improve efficiency and navigate market challenges. It provides practical insights on leveraging digital tools to streamline operations, enhance visibility, and foster stronger relationships with carriers and partners. Ultimately, the guide aims to empower logistics professionals to drive innovation and achieve sustainable growth in a rapidly evolving industry.